Words that cut through the noise

Finding your energetic edge and expressing from it — my secret weapon for helping clients show up in their fullest expression.

It’s noisy out there.

Whether you’re writing to explore your own truth, or crafting a message you hope will connect with your people, there’s a hope that your words will travel through the ether and land exactly where they’re meant to.

Because words carry energy.
They have a frequency.
And when they come from a place of alignment, they’re unmistakably yours.

Conventional marketing teaches us to write for clicks. To grab attention, press on pain points, and position ourselves in ways that might get noticed, but often leave us feeling a little off and disconnected from the truth of what we’re here to say.

I believe there’s a better way.

For me, it’s less about performance and more about presence.

Less about strategy and more about resonance.

I call it frequency fitness - the ongoing practice of tuning my self-expression to the truth of who I am and what I’m here to offer.

That starts with finding your edge.

Not the sharp, competitive kind of edge, but the place where you meet the world most fully: Your natural gifts. Your creative rhythm. Your energetic capacity. The way you’re designed to express and connect.

When I began to embody this in my brand — not just saying the right things, but saying them from the right place and with the right energy — I saw a change.

Clients found me, not just because of what I offered,
but because of how it felt: Real

It was me they were responding to.
Not just a marketing framework or formula.

There was a deeper connection, a resonance. What I was offering felt more alive, more authentic, and ultimately more magnetic. Even if others were offering something similar, it didn’t matter, because what I was bringing couldn’t be easily replicated.

It was mine.

That’s the power of speaking from your edge.

So, if there were a tool that could help you get closer to that edge — to express with more clarity, confidence, and alignment — would you want to use it?

That’s what I’ve found in the Human Design system.

And as a brand and website designer, this is my secret weapon in helping clients show up as the fullest expression of who they are.

Not by adding more noise - but by tuning into what’s already there.

Because the most magnetic brands aren’t the ones trying to be everything to everyone. They’re the ones that feel true. The ones that express something real, something resonant, something energetically aligned with the person behind the work.

This is where Human Design comes in, not as a rigid framework, but as a lens that reveals your natural way of communicating, creating, and connecting.

When I design a brand or website or craft a message, I’m not just thinking about how it looks. I’m listening for the frequency underneath. What energy are we inviting in? What truth are we giving shape to? What does aligned visibility look and feel like here?

Over the coming posts, I’ll be sharing how I use Human Design — along with Gene Keys and astrology — to shape my message, my brand, and my offers, both for myself and the clients I work with.

Not by handing over power to someone else’s blueprint, but by reconnecting to our own.

Because this isn’t about marketing the way we’ve been taught.
It’s about coming home to your voice, your frequency, your way.

If that’s something you’re ready to explore, and if you’re tired of competing with the noise, I’d love to have you with us for the journey.

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Kindred Founders is a soul-led community for women in business - a space to grow, be seen, and build aligned businesses without the hustle, hype, or hierarchy.

→ Join Our Community at www.kindredfounders.com

Fresh Leaf Creative : Brand and web designer, copywriter, photographer and HD expert passionate about helping heart-led founders to thrive by ditching the hustle and leaning into who they came here to be. Book a Free Chemistry Call to see if we’re a match.

→ 1:1 Brand, Web & Human Design Alchemy at www.freshleafcreative.co.uk