Finding your voice beneath the frameworks

Unearthing your message in a world obsessed with content buckets and "value"

I’ve been thinking about how hard it can sometimes feel to share your message—especially for women.

There’s fear around being seen, fear of saying the wrong thing, fear of not being taken seriously. There’s a kind of witch wound here—a deep conditioning that tells us it’s not safe to speak our truth. I know because I’ve been trapped there in the past, dimming myself.

And yet, when you’re running a business, there’s no space for that kind of doubt, there’s an underlying pressure to look confident, clear, and sorted—like we know exactly what we’re doing.

So what do we do?

This is the first thing that is broken in my industry:

We look outside of ourselves.

We search for answers in marketing courses, messaging frameworks, content strategies. We want someone to help shape our message into something neat and professional.

But if we haven’t done the work to understand who we really are, and what we want to share, all of those frameworks end up feeling more like cages than containers. They box us in before we’ve even had a chance to explore what’s true for us.

It’s like trying to polish the top notes of a song before you’ve worked out the melody.

Before anything else, we need to get into the practice of sharing—not for likes or engagement, but just to hear our own voice after so many years of silence.

It’s only in the practice of sharing that we understand what it is we’re here to say.

Writing helps us figure out who we are and what we actually want to bring to the world. It helps us meet ourselves, to heal and to accept…but only if we give ourselves permission to write without attachment to the outcome.

Here’s what I believe:
No one ever found their voice by outsourcing it to a marketing guru.
You find it by using it. By exploring the edges of it.

That means letting go of the rules. Stepping away from the templates. Allowing ourselves to speak without needing every single post to educate, entertain, inspire, or convert. Sorry, Social Media Managers! Those things might happen—but they’re not the point.

The point is showing up honestly, and to do that we need to get over this marketing obsession with “value”. We need to throw off the shackles and liberate our voices.

That’s where our power lies.

Which leads me to my next point…

Something else that is broken in my industry:

So much of mainstream marketing is based on ‘the other’.

We’ve been taught that finding our voice starts by focusing on our audience—our ideal client, our niche. But the truth is, this just means everyone ends up sounding exactly the same…speaking to the same desires, the same pain points, sometimes even the exact same process.

If we’re always twisting ourselves into someone else’s story, we lose access to our own.

More and more, I believe people are waking up. They can feel surface-level content a mile away and they want something real, something deeper and something that resonates in a different way.

But you can’t fake that, and we have to start by being real with ourselves.

Your voice doesn’t live out there.

It lives inside. It is YOU and your unique energy, your values and perspectives. And your voice it needs your attention first. Not to be useful. Just to be heard.

So what if sharing was enough?

What if the process of expressing yourself—freely, honestly—was the whole point?
That’s where your message actually lives, not in content buckets or someone else’s marketing frameworks.

We don’t need to have it all figured out to begin, we just need to begin to start.

When we over-strategise, we lose the thread, but when we share from truth, something shifts.

In us.

And sometimes, in others too.

Who else is just starting here and working to librate their voice? If any of the above resonates with you, then I would love to journey with you.

It’s nice to have friends as we build this new paradigm of authentic sovereign expression!

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I’m a brand and web designer, HD-lover and community builder passionate about supporting heart-led founders to thrive by leaning into more of who they came here to be.

As well as brand, web and copy services, I run a (real-life!) conscious business community - Kindred Founders - a safe space offering support, belonging and help to women who are blending strategy and soul to build a successful business in alignment with who they are.

Join the movement at www.kindredfounders.com